CaptainAndrew

felttip:

The idea behind the Slow Company movement is that instead of trying to be the first or to get the most mindshare or market share of any company in your vertical, you try to make something that people genuinely find useful and are willing to pay for it. And instead of trying to woo celebrities and plastering your name all over SXSW, you make something that people like so much that they tell their friends, and it spreads by word of mouth based on how well made it is and how awesomely it solves problems that people have — real problems, not ones that marketers make up. 

Love this approach.

When products and services cost money, companies are held responsible for that product. There’s won’t be anything like the Delicious fiasco and what’s going on now with Twitter. At a certain point in life time becomes less of a luxury than money. As long as something is not outrageously priced, I’d rather pay a few bucks for something to save time, ensure security, and get a quality experience.

Marketing these days just feels too monkey see, monkey do. Gotta have Facebook/Twitter/etc just cause. More often than not, it’s not done properly and you look at those feeds and it’s all gibberish. It all comes off as incredibly fake and I doubt you’ll see much return from these efforts. I’m partial to developers & designers (or whoever produces your core product) doing their own support & marketing. All of my favorites do. It’s good to have someone with hands on experience in the field as opposed to a generic marketing/social media person. Sure there are different cases and I won’t presume I know better. I’m just looking at this from the lens of myself as a consumer. Have real conversations. Keep it classy.